Legal

Privacy Policy

Last updated: June 1, 2026

Fwresh Salon & Barbershop ("Fwresh," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit fwreshbarbershop.com, book an appointment, call our AI receptionist, or receive text messages from us.

1. Information We Collect

We collect only the information needed to deliver our services:

Contact details — your name, phone number, and email address.
Appointment & booking information — service selected, stylist or barber, date and time, location (in-shop or mobile address), notes you provide, and booking history.
SMS & call data — phone numbers, opt-in records, message content, delivery status, and call metadata (time, duration, caller ID) used to operate appointment confirmations, reminders, support, and AI receptionist bookings.
AI receptionist interactions — call recordings, transcripts, and structured booking details captured by our automated phone assistant so we can complete or follow up on your request.
Payment information — handled by our payment processor (Stripe). We do not store full card numbers on our servers.
Account information — if you create an account, your login credentials and profile data.
Device & usage data — IP address, browser type, pages visited, and similar analytics data collected automatically.

2. Phone Numbers & SMS Consent

When you provide your mobile phone number through our website, AI receptionist, or in person, you consent to receive transactional text messages from Fwresh Salon & Barbershop related to your appointments and account.

Types of messages — appointment confirmations, reminders, schedule changes, customer support replies, and one-time verification codes.
Message frequency — varies based on your bookings and interactions.
Carrier charges — message and data rates may apply. Fwresh is not responsible for charges from your wireless carrier.
Opt-out — reply STOP to any message to unsubscribe. Reply HELP for assistance.
No marketing without consent — we do not send promotional or marketing SMS unless you separately opt in.

Mobile phone numbers and SMS consent are collected and used solely for our communications with you. We do not sell, rent, or share mobile information or SMS opt-in data with third parties or affiliates for their marketing or promotional purposes.

3. AI Receptionist Interactions

Calls to our published phone line may be answered by an automated AI receptionist. When you interact with the AI:

Your call may be recorded and transcribed for service quality, booking accuracy, training, and dispute resolution.
Booking details you share (name, phone, requested service, preferred time) are written to our secure booking system to create or update your appointment.
You may request to be transferred to a human team member at any time.

4. How We Use Your Information

To schedule, confirm, remind, modify, and cancel appointments.
To send transactional SMS and email notifications you have consented to.
To process payments, deposits, and travel fees.
To provide customer support and respond to inquiries.
To operate and improve our website, AI receptionist, and booking system.
To prevent fraud, abuse, and security incidents.
To comply with legal obligations.

5. How We Share Information

We share information only with service providers that help us operate Fwresh, and only as needed to deliver the service:

Twilio — SMS and voice delivery.
ElevenLabs — AI receptionist voice processing.
Supabase — secure database and authentication.
Stripe — payment processing.
Google Calendar / Make.com — appointment scheduling and synchronization.
Resend — transactional email delivery.

We may also disclose information when required by law, to enforce our Terms, or to protect the rights, safety, and property of Fwresh, our customers, or others.

We do not sell your personal information. We do not share customer information for third-party marketing.

6. Cookies & Analytics

Our website uses cookies and similar technologies for essential site functions (such as keeping you logged in) and for basic analytics to understand how visitors use the site. You can disable cookies in your browser, but some features may not work properly.

7. Data Security

We use industry-standard safeguards to protect your information, including encryption in transit (HTTPS/TLS), encryption at rest, role-based access controls, row-level security policies in our database, and limited employee access on a need-to-know basis. No system is perfectly secure, but we work continuously to protect your data.

8. Data Retention

We retain personal information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your data at any time (see "Your Rights" below).

9. Your Rights

Access & correction — request a copy of the information we hold about you or ask us to correct inaccuracies.
Deletion — request that we delete your personal information, subject to legal retention requirements.
SMS opt-out — reply STOP at any time, or contact us.
Marketing opt-out — unsubscribe links are included in every marketing email.

10. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. Parents booking on behalf of a child are responsible for that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the latest revision. Material changes will be communicated through the website or by direct notice when appropriate.

12. Contact Us

Questions about this Privacy Policy or your information? Contact us at:

Fwresh Salon & Barbershop
252 Bowdoin Street, Dorchester, MA 02122
Phone: 617-288-2220
Email: hello@fwreshbarbershop.com